mastering effective deep work at mimojo
By Parves Shahid, Senior Product Manager
Product Managers often struggle to find time for deep work—the kind of focused, distraction-free effort championed by Georgetown University's Professor Cal Newport. At mimojo, your favourite rewards app, it’s exactly this deep work that allows us to create unforgettable online shopping experiences that bring in serious cashback for our customers.
It’s not easy, though. Many times, expectations and reality collide, completely dismantling any wishful thinking about deep work. But we’ve built a few rules to make sure we don’t self-sabotage. So, what does the product team at mimojo do to ensure we find our deep work?
Smart meetings: We schedule meetings only if an email cannot suffice. There’s an agenda shared in advance and a clear expectation of the outcome.
Prioritization with Eisenhower Matrix: We use the Eisenhower matrix to prioritize our urgent and important work. We maintain a no-shallow-work policy—noone’s busy for the sake of being busy.
Ruthless prioritization: We identify key tasks and make them our North Star. Currently, we’re focused on cashback for online purchases. Guess what? That’s where all our energy goes.
Setting boundaries: Colleagues respect the need for uninterrupted deep work time. After all, creating exceptional online shopping experiences doesn’t come easy 😊.
Championing a deep work culture: mimojo is a close-knit team, and our culture of deep work comes from the top. This fosters a team dedicated to delivering a top-notch online cashback experience, keeping us at the forefront of UAE’s e-commerce game.
By implementing these tiny, but effective strategies, we ensure that our deep work is protected and prioritized. It allows us to continually improve and innovate, and brings the best cashback offers to our users.
At mimojo, we’re all about intentionality and effort and that they drive real results - both for our team and our customers.