Mimojo / Rewards & Engagement Platform

Turning transactions into growth.

Mimojo connects merchants, strategic partners and consumers through a connected rewards ecosystem — turning everyday transactions into measurable customer acquisition, engagement and revenue growth.

Powering growth across the UAE's leading ecosystem

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What is Mimojo

Turn customer engagement into growth.

Mimojo is a rewards & engagement platform connecting merchants, financial institutions, telecommunications providers, enterprise partners, and consumers in one ecosystem.

10M
Ecosystem reach
4M+
UAE cardholders
5M
Global travellers
500+
Merchant brands
1000+
Locations across the UAE

One ecosystem. Shared growth.

Every stakeholder has a role in growth.

Growth does not happen in isolation. It happens when merchants, partners, consumers and technology work together in one connected ecosystem. That is how Mimojo turns everyday transactions into measurable business growth.

The value engine

Merchants

Drive customer acquisition, increase repeat business and create measurable commercial value through rewarding customer experiences.

The distribution

Financial institutions

Deliver personalised rewards that strengthen customer relationships, increase card engagement and grow customer lifetime value.

The distribution

Telco & loyalty

Extend reach through high-frequency digital ecosystems where customers browse, pay and transact every day.

Enables and scales

Technology platform

Powers every interaction with secure card-linked technology, transaction validation and performance-based measurement.

Why partner with Mimojo

Growth without the complexity.

Whether you're a merchant looking to attract more customers or an enterprise partner building customer engagement, Mimojo helps you reach the right audiences, measure performance and drive sustainable growth through one connected ecosystem.

Performance-based investment

Use targeted rewards to encourage new or additional customer engagement and transactions, with investment linked to measurable business outcomes.

Connected ecosystem

Connect with consumers through one ecosystem, bringing together audiences, offers and everyday transactions.

Operational simplicity

Launch and manage reward programmes and campaigns through existing payment infrastructure, without unnecessary operational complexity.

Measurable growth

Measure customer engagement, transactions and programme performance with insights that help optimise activity and demonstrate commercial impact.